A trustworthy opinion poll requires a trustworthy method: the right questions, a sample that reflects the country’s diversity, strict data verification, and transparency about what the poll can and cannot reveal. Without these basics, no amount of promotion or visual appeal can turn a weak survey into meaningful data.
On one side: growing inequality; on the other: a deep feeling of elite-people divide; and in the middle: optimism that the future can still be changed. When these three things come together, they create the classic soil for populism.
There is much to be learned from the surveys that have been done over the past year. But is anyone, especially the political parties, listening?
